Anita Nielsen is a sales performance consultant and President of LDK Advisory Services, with more than 20 years of experience in B2B sales, technology, and sales enablement. She is the best-selling author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career, a book that makes the case that in an increasingly automated world, the strongest sales professionals win by leaning into their uniquely human strengths.

Often referred to as a “B2B Sales Sensei,” Anita blends psychology, business strategy, and front-line sales experience to help organizations build human-centered, relationship-driven sales cultures. Her work focuses on consultative selling, emotional intelligence, and coaching sales teams to create personalized value for every buyer – instead of relying on generic pitches and one-size-fits-all tactics.

At SME Live, Anita will share how authentic relationships, empathy, and trust can future-proof sales careers and help organizations stand out in noisy, tech-driven markets. Her message is especially powerful for leaders who care about culture, coaching, and sustainable performance – including HR and people leaders who support sales teams.