Pamela Schmidt
Tuesday, November 10 | 5:30 p.m. | Townsite Tower Ballroom
Pamela J. Schmidt, Emeriti Professor, Washburn University, Topeka KS
Useful Data Analytics: Gaining insights for Sales and Marketing Activities
This talk gives an overview of how the analysis of data is
helpful in making more informed decisions related to sales and marketing
activities. The talk will share practical and economical methods for gathering
fact-based information from free public data sources, using internal business
data and accounting records to see business trends. Topics covered will include sources of useful
data and simple ways to summarize and display data, hidden data sources, and
data visualization tools that are readily available. Ideas for gaining insights will be shared
including customer economic value, Net Promoter Scores (NPS) based on customer
surveys and other related topics. Examples will show how companies have used
graphs and other data visualizations to better manage their business. There
will be pointers on assessing social media, how to design a company-specific
“informative dashboard”, and where to seek assistance for data analysis support
and training.
